Sift is a pioneer in Digital Trust & Safety, offering a fraud prevention platform powered by a global data network of over a trillion annual events that helps thousands of businesses worldwide stop fraud, protect users, and grow revenue with seamless customer experiences; founded in 2011 in San Francisco.

Industries

Network Management SoftwareComputer and Network SecurityCybersecurityArtificial Intelligence & Machine Learning

Type

Privately HeldUnicorn

Social Media

twitter

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Company Size

Employees

278

Range201–500 employees

1101001K5K10K+

Similar Organizations

US MobileSiftSignifydRiskifiedForterSardineSEONStripeFeedzai

Headquarters

77 Geary St, San Francisco, CA 94108

Followers

24,861

Press Coverage

Date	Article	Publisher
Apr 11, 2025	Sift Expands Partner Program To Deliver Identity Trust Across Global Markets	Financial IT
May 9, 2024	Sift Appoints Longtime SaaS Executive Steve Love as Chief Financial Officer	Globe Newswire
Jan 16, 2024	Sift Names Former Cisco Executive Raviv Levi as Chief Product Officer	Morningstar
Jun 16, 2023	Sift Appoints Identity and SaaS Go-to-Market Executive Chris Jones as Chief Revenue Officer	SalesTech Star
Jan 12, 2023	Sift Appoints Former Ping Identity COO Kris Nagel as CEO	GlobeNewswire News Room
Jan 21, 2021	Sift Appoints President & COO Marc Olesen to President & CEO	Yahoo News
Nov 6, 2025	Sift Ranked as Leader in QKS Group's SPARK Matrix™: eCommerce Fraud Prevention Solutions, Q4 2025	SIFT
Nov 6, 2025	Agentic AI will shake up charge-backs. What banks need to know	Bank Think
Nov 6, 2025	Sift positioned as a Leader in the SPARK Matrix™: eCommerce Fraud Prevention Solutions, 2025 by QKS Group	QKS Group
Oct 20, 2025	ZoraSafe Set to Launch AI-Driven Digital Protection to Fight Scams	The Latest Tech News from Techreport

Contact Information

Generali***@sift.com

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Specialties

Machine LearningSoftware as a Service (SaaS)Fraud DetectionPredictive AnalyticsBig DataData VisualizationDigital TrustDigital Trust & SafetyRisk managementPayment FraudFraud Detection SoftwareRevenue GrowthFraud ExpertiseFraud Prevention & Protection

Event Appearances

8 events · 6 sponsor · 2 exhibitor

Money 20/20 USA 2022

Oct 23, 2022·Sponsor

Seamless MENA 2022

May 31, 2022·Sponsor

Money 20/20 USA 2021

Oct 24, 2021·Sponsor

Bitcoin 2021

Jun 2, 2021·Sponsor

eTail Conference 2018

Aug 6, 2018·Sponsor

RSA Asia Pacific & Japan 2018

Jul 25, 2018·Sponsor

TechCrunch Disrupt SF 2017

Sep 18, 2017·Exhibitor

O'Reilly Artificial Intelligence Conference San Francisco 2017

Sep 17, 2017·Exhibitor

Product

Name	Description
Sift AI-Powered Fraud Platform	A cloud-based platform that uses machine learning and global data to detect and prevent various types of online fraud in real time.
Identity Trust XD	A framework that provides a comprehensive view of user identity by connecting fragmented data to improve fraud detection accuracy.
Account Takeover (ATO) Protection	A solution that detects and prevents account takeover attacks using behavioral analysis and machine learning.
Chargeback and Dispute Management	A system for investigating, mitigating, and managing chargebacks and disputes related to online transactions.
Risk Scoring and Dynamic Friction	A feature that assigns risk scores to transactions and applies adaptive friction to balance fraud prevention with user experience.